OUR SERVICES
How We Work
We are budget-minded and timeline-focused. We know that schools work hard to raise funds from their constituents and have a fiduciary responsibility that those dollars are spent wisely and with purpose. We also know that school deadlines are constrained by the ebb and flow of the academic year. Careful planning and execution of projects are essential to success. We are writers and editors with experience in all facets of school communications and project management. We have worked extensively with web platforms, including Finalsite, and can build websites in CMS. We have managed projects produced in partnership with marketing and branding firms from conception to execution.
Message Strategy
SB Independent believes for school communications to be functioning properly, the left hand has to know what the right is doing. We provide diagnostic communications reviews, fine-tuning existing messaging and making sure all messages to all constituencies are same in tone and tenor.
Publications
We can produce, design, edit and supervise printing of a host of school publications, including viewbooks, alumni magazines, annual reports and handbooks.
Crisis Communications
With over 25 years of relevant experience in school administration, our team can coach Heads of School, Division Directors, Board members and others in cohesive messaging and tone during challenging times.
Rebranding
Investing in a discovery process allows for the development of fresh, energetic messaging. SB Independent leads focus groups and interviews with school constituencies and visits classes to see the heart of a school. The messaging is a collaborative process with the school's leadership team to refine the discovery findings into a cohesive, authentic message platform. A development of a new style guide, including colors, fonts and logo treatment will be coordinated with our design partner.
Websites
SB Independent will manage redesign, organization and re-write of a website from conception to execution with or without a platform partner and organize and manage photography and/or illustration for website.
Admission Collateral
SB Independent can provide editorial and design services for any admission needs, including viewbooks, brochures, handbooks and curriculum guides.